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What Is the Taylor Swift Eras Archive Site? It’s Basically a Gift to Fans

Taylor Swift is officially feelin’ 35, and to celebrate, she gave fans the best present: an archive site featuring behind-the-scenes looks at some of your fave music videos. Tay’s in-house marketing and public relations company, Taylor Nation, posted about the launch of the Taylor Swift Era Archives site on December 13 (Blondie’s birthday, ofc)…and there’s an ever-so-brief moment in the IG video post that has fans asking the same question: Did I just see the Reputation font? 

The video kicks off with a quick montage of the words “Taylor’s Version” flashing across the screen in various fonts (with each font representing a different era), and per the comments section, fans *swear* they can see the distinct Engravers Old English font associated with her Reputation era. I gotta say—I’m not not convinced!

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If you haven’t been following along, Swifties have been trying to pin down a possible release date for Reputation (Taylor’s Version) for foreeeeeever now, with many hoping an announcement would come at the end of the Eras Tour. (Spoiler: It didn’t.) Is the (possible) use of the Reputation font yet another clue that the album is coming? Your guess is as good as mine!!